EngageWell
9am – 4pm, Radisson Blu, Liverpool
Our EngageWell event is going to be a lively day with plenty of action as well as learning!
The morning sketchnoting session is guaranteed to leave you thinking differently about how you engage and communicate your key messages.
Led by our creative and inspirational Karla Rimaitis, with all materials provided, it will leave you with some useful tools for visual blogging and presenting.
In the afternoon we will hear about fantastic comms work which has helped NHS organisations to increase recruitment – with lessons that could be applied to any campaign.
We have included round table time with the speakers to discuss your own ideas and ask about practical tips to get the most impact from a campaign.
And we will be joined by the super creative social media lead at Doncaster Council Nick Fromont, who will share his approach to getting attention on Twitter – if you don’t follow him already I’d recommend it: @NFromont and @MyDoncaster.
If you have any other suggestions for the day, do get in touch at caroline.kenyon@innovationagencynwc.nhs.uk.
Agenda
09.00 Arrival and registration
09.30 Learn to sketchnote: An interactive session with Karla Rimaitis, Innovation Agency Improvement and Education Team
12.30 LUNCH
13.15 Introduction: Caroline Kenyon, Director of Communications and Engagement, Innovation Agency
13.25 We are the NHS: Ian Hampton, Lead Campaigns Manager, NHS England
14.00 We are the NHS Wirral: Mike Baker, Associate Director of Communications, Wirral University Hospitals NHS Foundation Trust
14.30 Selling the Sizzle not the Sausage: Dr Arun Chidambaram, Deputy Medical Director at Mersey Care NHS Foundation Trust
15.00 Tea break
15.15 Share and learn:
- Designing a campaign – what works and what doesn’t, Ian Hampton, Mike Baker
- Using video in campaigns – how to make your own and top tips, Dr Arun Chidambaram and Mersey Care comms team
- Choosing the right platform for your audience – Nick Fromont, social media lead at Doncaster Council
16.00 Ends
Big Innovation Conversation: System Flow Find out more
The system flow conversation, will have a particular focus on digitising the outpatient journey.
