Innovation Agency Our future Workforce

The Innovation Agency, in partnership with Health Education England, Healthier Lancashire and South Cumbria and the Health and Care Partnership for Cheshire and Merseyside are researching how to increase the appeal of working in the NHS.

This work which will involve gathering the views of staff, young people and members of our communities, together with local business partners will help us shape our approaches to recruitment and retention.

We would be grateful if you would be able to support this work by encouraging staff to complete a very short survey.  The survey will be available from 15th March to the 5th April.

As part of this, we want to hear the views of NHS employees working within the area to understand what can be done to:

  • Inspire more young people to consider a career within the NHS
  • Attract individuals from other parts of the country to come and work here
  • Retain current staff in the region

The recommendations from the research will play a critical part in informing the future workforce strategies being developed by Cheshire and Merseyside Health and Care Partnership and the Lancashire and South Cumbria Integrated Care System.


You can share your views by completing an online survey that will take around 10 minutes to complete:




The NHS workforce of the future: A bold and disruptive exploration

One of the critical risks to the NHS and social care delivery system in the North West Coast is the maintenance of an appropriate supply of high-quality professionals in a resilient and consistent manner.

The region is not currently attracting its fair share of high quality and qualified professionals into the NHS, and as a result workforce growth is not keeping up with demand. This comes at a time when there is anecdotal evidence that young professionals are thinking and acting differently in their career management; not being so concerned about building a career without gaps, but wanting to take breaks, to travel and to try out different careers at times.


As we look to the future we are focused on increasing the NHS workforce, training and recruiting more professionals in the North West Coast. We will also want to make the region a better place to work, so more staff stay in the NHS and feel able to make better use of their skills and experience for patients.

Against this backdrop, the ‘Our future workforce’ project is aiming to explore why the region is not attracting its ‘fair share’ and is perhaps not seen as the most attractive part of the NHS. It will seek to make bold, disruptive recommendations on the issues that need to be focused on and outline emerging strategic directions for consideration.


The creative agency, Kaleidoscope, has been commissioned to deliver the project on behalf of the Innovation Agency. Their approach will be underpinned by a multi-layered model, incorporating primary and secondary research, drawing on both quantitative (online surveys) and qualitative (one to one interviews) methods.

The research will span a range of audience types to provide a rounded view of the NHS as a potential employer throughout a typical career journey. Therefore, it will engage young people at school, colleges, students at university and recent graduates, in conjunction with a professional viewpoint from existing NHS employees and a range of careers advisors. This approach will enable the project to triangulate findings and identify key cross-cutting themes that will ultimately create a strong foundation for future strategic development.


This model will be supplemented by a highly collaborative ethos to ensure that the expertise of a multi-sector Think Tank is harnessed at key points throughout the project, with various opportunities to feed in ideas, challenges and opinion. This will be based around three structured workshops, alongside a flexible model of engagement with a broader segment of stakeholders.

The project will be delivered over a period of around seven months, with completion scheduled for late summer 2019.


Who to contact for more information:

Sue Henry

07899 705 111

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