Promoting wider and faster adoption of proven innovations
Adoption is a major step in the diffusion of innovation and it is how a consumer decides whether or not to try and adopt innovative product or services. Stages of adoption include awareness, interest, evaluation, trial, adoption or rejection. Understanding the process of adoption of innovations in the health and care system can help you to manage the implementation of a new service or product in your organisation at scale.
Diffusion of innovations and ideas is described as a social process in which information about a new idea is communicated from person to person, based on payoff (benefit) and local popularity (who else has adopted them). Simply put, diffusion is the process by which an innovation is communicated and adopted among people through social systems.
This resource page will help you:
Process of Adoption
There are a number of resources available to help you research the process of adoption. The following links will take you to some useful sites:
- Six questions every health innovator should ask if innovations are to be adopted across the NHS.
- Accelerating the adoption of innovation in the NHS
- Increase the scale and pace of the spread and adoption of innovation in the NHS
- A practical guide for scaling up health service innovations from WHO
The following resources are available to help with optimising diffusion and sharing learning:
- Communicating your learning
- Spreading improvement through communication approaches
- What leaders can learn from social movement theory
- Diffusion of innovations in the NHS – a case study
- NICE Evidence search – Diffusion of innovation
- After the lightbulb: accelerating diffusion of innovation in the NHS
Tools and techniques
Below you will find tools and techniques for successful adoption and diffusion:
- Practical tips for overcoming challenges that impede successful spread
- A guide to spread and sustainability from Healthcare Improvement Scotland.
If you are interested in reading more about these topics the library services at Lancashire Care have pulled together a comprehensive literature review which you can find below: