The Long Term Plan


The Long Term Plan calls for outpatient maternity services to be redesigned over the next five years, and its target is to reduce face-to-face outpatient visits by up to one third.

The Long Term Plan also aims to ensure that most pregnant women receive continuity of the person caring for them during pregnancy, during birth and postnatally.


How we will support changes


A pathway change is required to deliver these improvements. A vast array of technology is available that has the potential to support these changes. However, most NHS staff do not have the time to explore how these technologies might help them. This is where the Innovation Agency can help: we have the experience and expertise to support staff in navigating this complex landscape.

We understand the challenges you face and can support you in identifying which types of products are potential solutions.

We have collated below the resources you will need to achieve the improvements you are aiming for.


Maternity perspectives




"Hello My Name is Mandy, I am a biomedical scientist and I work in Patient Safety at the Innovation Agency.

"The key challenge I see day to day visiting the maternity units is staff time – people are really, really busy."


Read the full blog >

The patient's perspective

The midwife's perspective

Current state perspectives

Midwife Sarah loves her job but worries she cannot give the level of care she would like because of her forbidding workload.

Vicky is pregnant with her second child. She discovers she has gestational diabetes and faces a number of other challenges during her pregnancy.


Achievable future perspectives

A number of innovations, including apps and workplace software, have eased the pressures on Vicky, who is pregnant with her third child, while midwife Sarah's experience has also improved.



Innovation insight: useful innovations

We have categorised useful interventions into seven areas. You can see below how these fit into the maternity timeline.

Interactive map of innovations

Select a category for more information


Maternity innovation wheel maternity innovation wheelSelf management Remote monitoring Postnatal support Information sharing Workforce support Diagnostics Communication

Workforce support
Optimise your team’s performance


Challenges we can help address

The challenges presented by recruiting, retaining and training staff are well documented and have a tangible impact on mothers-to-be.

Potential benefits from innovations

Many apps now support managers to better manage their workforce by collating shift, rota, staff and admin information in one place.


Workforce support innovations:



Modernising how healthcare organisations connect with the workforce.

Find out more


Locum's Nest

Connects clinicians to bank work in healthcare organisations.

Find out more



A marketplace of healthcare workers.

Find out more



AI and virtual and augmented reality training.

Find out more



Staff management for temporary and additional staff.

Find out more

Information sharing
Ensure appropriate access to records and other data


Challenges we can help address

It has long been recognised that health services – not just maternity care – can be impaired by poor information sharing.

Potential benefits from innovations

Interventions that enhance information sharing can improve record-keeping, ensure information is updated regularly and is available to the appropriate people, and help improve patient flow.


Information sharing innovations:



Secure scheduling, video messaging, record keeping and payment facilities.

Find out more



Digital Records in Health Technology - Midwifery, Child Health, Physio/Ortho +.

Find out more

Innovation Agency Exchange


Intouch with Health

Digital patient flow management software in line with CQC recommendations.

Find out more




A mobile app to help people live healthier lives with improved wellbeing.

Find out more

Innovation Agency Exchange


Digital red book

Personal child health record from NHS Digital

Find out more




Additional support

Business case support

Critical path analysis

Cost demonstration

Innovation implementation

Innovation signposting

All the latest from the Innovation Agency...